Southeast Asian culture, music & life in the USA
From Manila to Minneapolis, Southeast Asian American gamers aren't just playing — they're building empires one stream at a time. These content creators are flipping the script on who gets to own the gaming conversation, and they're bringing their whole communities along for the ride.
Krasue, ma lai, and the vengeful dead are getting their Hollywood moment — but this time, Southeast Asian American creators are the ones holding the camera. A new generation of filmmakers, writers, and visual artists is transforming regional ghost lore into horror that hits different when you grew up hearing these stories at bedtime.
Inside the restaurants, pop-ups, and supper clubs where second and third-generation Southeast Asian American chefs are doing something quietly radical — cooking their families' food exactly the way their families cooked it, no modifications required. The fight to reclaim food identity is personal, political, and delicious.
A new generation of independent designers is pushing back against disposable fashion by reaching into their cultural roots — pulling batik, handwoven silk, and indigenous textiles into contemporary streetwear and elevated everyday pieces. For these creators, it's not just about aesthetics. It's about economics, identity, and refusing to let their grandmothers' crafts get flattened into a trend.
From warehouse parties in Houston to underground venues in LA, Southeast Asian American DJs are weaving gamelan textures, Lao folk melodies, and traditional percussion into house and techno sets — and building something the mainstream never offered them. These aren't just parties. They're cultural reclamation projects with a four-on-the-floor kick.
Going viral is easy. Staying relevant is a whole different project. For a growing number of Southeast Asian American musicians, a single TikTok clip has opened doors that years of grinding couldn't — but the real work starts the moment the notifications stop rolling in. Here's how some are turning their fifteen seconds into something that actually lasts.
From turmeric face masks passed down through Thai families to Vietnamese herbal remedies reimagined for Sephora shelves, a wave of Southeast Asian American women founders are quietly reshaping the beauty and wellness industry. Their secret ingredient isn't just ancestral knowledge — it's the courage to bet on it.
For a generation raised on smartphones and streaming, staying connected to Southeast Asian roots looks nothing like it did for their parents. From TikTok altars to Discord temples, Gen Z in the diaspora is writing a brand new playbook for cultural belonging.
From refugee camps to boardrooms, a new generation of Vietnamese American tech entrepreneurs is building companies that carry the weight of their heritage. We talked to founders and investors who say their cultural roots aren't just backstory — they're a genuine competitive edge.
A new wave of Southeast Asian rappers is hitting the US scene hard — spitting in Khmer, Lao, and Thai over trap beats that hit just as hard as anything out of Atlanta. Streaming platforms are finally starting to pay attention, and these artists aren't waiting for permission.